[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.trula.cz\/fenomen-trhu\/#Article","mainEntityOfPage":"https:\/\/www.trula.cz\/fenomen-trhu\/","headline":"Fenom\u00e9n trh\u016f","name":"Fenom\u00e9n trh\u016f","description":"Na za\u010d\u00e1tku st\u00e1la kr\u00e1sn\u00e1 my\u0161lenka: umo\u017enit mal\u00fdm farm\u00e1\u0159\u016fm, aby sv\u00e9 v\u00fdrobky nab\u00eddli v\u011bt\u0161\u00edmu mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f, a lidem nab\u00eddnout alternativu k supermarket\u016fm bez toho, aby museli jezdit a\u017e na farmu. A dlouho to tak skute\u010dn\u011b fungovalo. Jednou za t\u00fdden nebo za \u010dtrn\u00e1ct dn\u00ed se vyt\u00e1hly st\u00e1nky, v\u00fdrobci se na jeden den sjeli na jedno m\u00edsto, str\u00e1vili […]","datePublished":"2025-03-04","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.trula.cz\/author\/#Person","name":"","url":"https:\/\/www.trula.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8ee00db67df6a380981db2e33f97d2fa79637c4880a83f2a0ac4c29b5bb179e1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"trula.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.trula.cz\/wp-content\/uploads\/img_a310582_w1932_t1521535725.jpg","url":"https:\/\/www.trula.cz\/wp-content\/uploads\/img_a310582_w1932_t1521535725.jpg","height":0,"width":0},"url":"https:\/\/www.trula.cz\/fenomen-trhu\/","wordCount":421,"articleBody":"Na za\u010d\u00e1tku st\u00e1la kr\u00e1sn\u00e1 my\u0161lenka: umo\u017enit mal\u00fdm farm\u00e1\u0159\u016fm, aby sv\u00e9 v\u00fdrobky nab\u00eddli v\u011bt\u0161\u00edmu mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f, a lidem nab\u00eddnout alternativu k supermarket\u016fm bez toho, aby museli jezdit a\u017e na farmu. A dlouho to tak skute\u010dn\u011b fungovalo. Jednou za t\u00fdden nebo za \u010dtrn\u00e1ct dn\u00ed se vyt\u00e1hly st\u00e1nky, v\u00fdrobci se na jeden den sjeli na jedno m\u00edsto, str\u00e1vili tam p\u00e1r hodin a jeli dom\u016f. Z\u00e1kazn\u00edci byli spokojen\u00ed, proto\u017ee vid\u011bli, odkud to, co kupuj\u00ed, poch\u00e1z\u00ed, \u017ee to n\u011bkdo vyrobil vlastn\u00edma rukama, a \u017ee za to n\u011bkdo je ochoten ru\u010dit. Krom\u011b toho si s prodejcem i pokl\u00e1bosili, setkali se se zn\u00e1m\u00fdmi a v\u016fbec, pro\u017eili p\u0159\u00edjemn\u00e9 dopoledne.  Jak se ale fenom\u00e9n trh\u016f za\u010dal \u0161\u00ed\u0159it, objevily se i probl\u00e9my. Prvn\u00edm, a t\u00edm nejv\u011bt\u0161\u00edm, jsou podvodn\u00edci, nej\u010dast\u011bji se zeleninou a ovocem. Tito lid\u00e9 nakoupili v supermarketu, a pak prod\u00e1vali dvojn\u00e1sobn\u011b dr\u00e1\u017e na trz\u00edch. To se poda\u0159ilo \u010d\u00e1ste\u010dn\u011b vym\u00fdtit d\u016fsledn\u011bj\u0161\u00edmi kontrolami. N\u011bkde se ale stahuj\u00ed i obl\u00edben\u00ed prodejci. D\u016fvod? Nest\u00edhaj\u00ed. Jak trhy rostou, roste i popt\u00e1vka, a n\u011bkter\u00e9 popul\u00e1rn\u00ed st\u00e1nky p\u0159est\u00e1vaj\u00ed st\u00edhat. Trhy za\u010d\u00ednaj\u00ed v dev\u011bt, a jim u\u017e v p\u016fl jeden\u00e1ct\u00e9 zb\u00fdv\u00e1 jen posledn\u00edch p\u00e1r kousk\u016f. A ne\u017e \u010delit zklaman\u00fdm z\u00e1kazn\u00edk\u016fm, obracej\u00ed se prodejci zp\u00e1tky na supermarkety. Ty se te\u010f na vln\u011b z\u00e1jmu o farm\u00e1\u0159sk\u00e9 v\u00fdrobky vezou, v\u011bd\u00ed, \u017ee je prodaj\u00ed i za vy\u0161\u0161\u00ed cenu, tak\u017ee t\u00e1hnou prodejce zp\u011bt z trh\u016f. A pak je tu i probl\u00e9m prostor. Tr\u017ei\u0161t\u011b dnes \u010dasto praskaj\u00ed ve \u0161vech, a na ka\u017ed\u00fd st\u00e1nek se st\u00e1le tla\u010d\u00ed mnoho z\u00e1jemc\u016f. A ne\u017e ti, kdo maj\u00ed nejv\u00edc co nab\u00eddnout, vyhraj\u00ed sp\u00ed\u0161e ti, co jsou ochotni za m\u00edsto zaplatit. V\u00edce lid\u00ed tak\u00e9 znamen\u00e1, \u017ee trhovci maj\u00ed m\u00e9n\u011b \u010dasu na pov\u00edd\u00e1n\u00ed, proto\u017ee by riskovali dlouh\u00e9 fronty.  Jak z toho ven? Trhy nejsou alternativa k b\u011b\u017en\u00e9mu n\u00e1kupu, a nesm\u011bj\u00ed b\u00fdt jedin\u00fdm zdrojem kvalitn\u00edch potravin. M\u011blo by se na n\u011b chodit pro lok\u00e1ln\u00ed dobroty, ne pro jedinou dobrou mrkev a zel\u00ed v \u0161irok\u00e9m okol\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fenom\u00e9n trh\u016f","item":"https:\/\/www.trula.cz\/fenomen-trhu\/#breadcrumbitem"}]}]